Twitter introducing paid advertising
Social networking site Twitter, with 22 million users, will allow paid advertising via “Promoted Tweets” for the first time, the company’s head honcho Dick Costolo said on Tuesday.
The first companies to market their products will be coffee house chain Starbucks, the airline Virgin America and the U.S. electronics company Best Buy.
Though many companies, such as Starbucks, already use Twitter to promote their products, their tweets get lost in the mass of tweets which might happen to mention the product.
When a user searches for a particular word which has been bought by a company, the Promoted Tweet will come up top, even if the message was posted much earlier.