The Telecom Regulatory Authority of India (TRAI) has stated that the rules to bring relief from telemarketers and unwanted commercial text messages will be implemented from August 15, 2011. TRAI had announced that the telemarketers who are registered with Do-Not-Call (DNC) registry would face fines of Rs 75,000 for the first violation and up to Rs 2.5 lakh for the sixth offence after which they would be blacklisted for a period of two years.
As per the new rules, mobile users will have a choice of blocking only telemarketing voice calls while choosing to receive SMSes. While receiving text messages, the customer can specify an area of choice, such as banking, financial products, real estate, education, health, consumer goods, automobiles, communication and entertainment, tourism and leisure. Registered telemarketers would not be allowed to send any commercial communications between 9 pm and 9 am, even to unregistered customers.