More and more IT and BPO companies are moving to rural areas to beat the global competition, cut costs and ride out the recession.
Mushrooming of BPO firms in metropolitan cities caused intense competition for available talent and this led to frequent poaching of staff. This trend caused much revenue loss for BPO companies who spent lots of funds for training staff.
To circumvent this, many firms set up operations in smaller towns and villages. The low cost of operations and lower employee attrition levels are the key benefits that these companies derive from their rural operations.