Green Effect: Van Heusen and Arrow go organic
Two major Indian apparel brands have taken the lead in going green. Van Heusen and Arrow have come up with 100 percent organic lines made of cotton, linen and natural dyes, doing their bit for the environment and also spreading awareness among consumers.
Shital Mehta, chief operating officer of Van Heusen, said: “Limited resources and increasing productivity have put the natural environment around us under tremendous pressure. Reason enough for Van Heusen to get serious about starting down the eco-friendly path.”
Arrow’s product manager Punit Chauhan said: “The way the world is heading, we feel it is critical for us to create awareness among ourselves so that we can contribute towards saving nature and our eco—system.” Arrow has plans to expand its green effort by introducing and using more natural fibres and recyclable collections.
While Van Heusen’s eco-friendly apparel range starts at Rs.1,599, just like their other clothes, Arrow’s line is slightly higher compared to their normal line.