Indian media and entertainment major Eros International today has signed a multi-film content licensing deal with Rupert Murdoch’s Star TV to tap the booming television sector in India. The deal encompasses a selection of catalogue films from Eros’ content library of over 1,900 titles.
According to global auditing and consulting firm Pricewaterhouse Coopers, the television sector in India is projected to be worth USD 15 billion by 2012. The industry is growing at a CAGR of 22 per cent.
Star broadcasts over 60 television services in 10 languages in Asia. The company’s channels in India include Star Plus, Star One, Star Utsav, Star Gold and Star News.
Eros International recently announced a series of major television syndication deals with Sony Entertainment Television and Sahara Television also.