Ambani Group (R-ADAG), has renamed its Adlabs Cinemas as BIG Cinemas. Similarly Metro Adlabs will be known as Metro BIG Cinemas.
Adlabs Films has 73 properties across the country, totalling 186 screens and 71,000 seats. The re-branding would come into effect from October 28 the Diwali day.
BIG Cinemas brand’s signages, collaterals and promotional materials are being designed by Singapore’s Bonsey Design.