The fact that strong visuals are a prerequisite to driving meaningful engagement online is almost undisputed at this point. But as 2016 unfolds, we’ll see how visual assets contribute to more than just engagement and actually support online purchases. A study by visual commerce platform Curalate showed that 77% of marketers feel pressure to prove an ROI on their visual content, yet only 10% of marketers think their current visuals are actually working. More than half of the marketers in the survey were skeptical that they could show how visuals were contributing to online revenue. With more approachable revenue-tracking companies like Curalate, this problem will quickly become a thing of the past.
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