Trying on Wearable Tech – Online Marketing Trends to Watch for in 2016

Revenue from wearable devices will reach $53.2 billion by 2019, which should come as no surprise to any marketer watching Fitbit in the past few years. Fitbit still leads the market when it comes to shipment volume, but Apple and Chinese Xiaomi are gaining ground as competition heats up. Even (and especially) marketers outside the industry of wearable technology need to be looking at integrations, partner apps, and sponsorships to take advantage of this physical connection with consumers.

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