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It’s difficult to find devices today that aren’t connected to the Internet in some way. The Internet of Things has become so ubiquitous that more than 70% of travel and hospitality companies use apps to track and engage customers, according to eMarketer. Yet even in this industry, which is leading the way in IoT technology, only 20% of companies have implemented location sensors, and only 14% are using product-based sensors to gather customer data. Businesses have barely scratched the surface of where IoT can take marketing efforts.
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