The Internet of (Every)Things – 16 Online Marketing Trends to Watch for in 2016
It’s difficult to find devices today that aren’t connected to the Internet in some way. The Internet of Things has become so ubiquitous that more than 70% of travel and hospitality companies use apps to track and engage customers, according to eMarketer. Yet even in this industry, which is leading the way in IoT technology, only 20% of companies have implemented location sensors, and only 14% are using product-based sensors to gather customer data. Businesses have barely scratched the surface of where IoT can take marketing efforts.
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