Content marketing has been a key priority in the industry (and Google algorithm updates) for several years. But while content marketing in the past few years meant having a solid content calendar and regular blog updates, content marketing in 2016 will look a little different. Facebook Instant Articles (a convenient retooling of the misfit Facebook Paper) debuted midway through 2015 and offered users a better reading experience with quick-loading articles right in the app. Google and Twitter are jumping on the publishing train, too, promising similar features in the upcoming months. All of this innovation in the name of seamless reading will force content creators to rethink who actually owns their content and how they can measure success.
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