Shah Rukh Khan, who endorses umpteen brands, applied for a trademark on his name at the Delhi office of the Trade Mark Registry.
The application submitted by the actor to the Trade Mark Registry bars several industries from using his name. For example, tobacco products, alcoholic beverages, water and even other non-alcoholic drinks can’t use the actor’s name. The same goes for fresh fruits, vegetables, salt, mustard so on and so forth.
Interestingly, Sachin Tendulkar had applied for the same, to trademark his name SRT, earlier this year. In fact, Vidhu Vinod Chopra had to seek Sachin’s permission to use the cricketer’s name in his film Ferrari Ki Sawaari.
In the West, getting a trademark on one’s name is quite common. Roger Federer,Michael Gordon and Jennifer Lopez are among some of the names that have been trademarked.