Relationship Marketing – Online Marketing Trends to Watch for in 2016

While many companies may be doing relationship marketing by happenstance, in 2016 they will put a name (and a strategy) behind the effort. In an age when online reviews can do as much harm or good as a hefty ad campaign, nurturing good relationships with existing customers is critical. In the upcoming year, marketers will be finding ways—big and small—to develop stronger brand champions and leverage that goodwill online.

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