Native advertising online was one of the hottest marketing trends of 2013-15. The ability to reach an engaged audience without all of the attached advertising stigma was an offer marketers couldn’t get enough of. With an uptick in broadcasted podcasts (and listenership), this will quickly become the next big arena for native advertising. While podcast hosts wrestle with the journalistic ethics at play in delivering native ads in their own voices, anxious advertisers are hoping to be the next MailChimp (or, more aptly, Mailkimp) to piggyback on Serial‘s success.
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