Moving on From Millennials – Online Marketing Trends to Watch for in 2016
The youngest millennials are just barely out of high school, but it looks like they’ve already lost their clout as the darlings of the marketing world. Over the next year we will finally see marketers turn their attention to Generation Z, the first generation of true digital natives. A study from Goldman Sachs speculates that this generation will be more debt averse and brand agnostic than the millennials we’ve come to know and love, meaning marketers will have their work cut out for them in the years to come.
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