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Marketing & Sales: Together at Last – Online Marketing Trends to Watch for in 2016

There has historically been a pretty clear top-of-funnel line drawn between marketing and sales efforts, but new tools and new ways of thinking mean that marketing teams are now generating customized emails for clients via a CRM instead of mass newsletter tools. A data-driven approach to optimization will encourage marketers to work their magic throughout the entire sales funnel. Emphasizing sales enablement activities in 2016 will bring marketing efficiency to complex sales cycles and ensure that sales teams are prepped with customer data.

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