After running a pilot program with a select group of advertisers, Instagram opened up its ad platform to businesses in 30 countries starting in September of 2015. With only a few months of access so far, most businesses haven’t jumped on the Instagram ads bandwagon just yet. But with more than 400 million users, Instagram will be an appealing channel for marketers looking for new points of access to consumers. To make the platform even more appealing, Instagram just announced 41 tech partnerships with companies who can help brands build, launch, and optimize campaigns.
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