Meerkat and Periscope exploded onto the market almost simultaneously in early 2015, inviting endless comparisons between the two. Depending on the month and who you asked, the winner could go one way (Meerkat: Adweek, June), or the other (Periscope: Variety, July), or the other (tie: Chicago Tribune, August). The fact that a clear winner still hasn’t been established in this showdown goes to show that this market is a wide-open playing field, and marketers need to pay attention. Whichever app you align your brand with, planning to integrate livestreaming into your social strategy for 2016 is a must.
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