Celebrity Influencer Marketing – 16 Online Marketing Trends to Watch for in 2016
A picture is worth a thousand words, but it turns out certain pictures are worth upwards of $230k. That figure is exactly how much some celebrities are being paid for a single social media post promoting brands or products. The vast majority of celebrity influencers (89%) have active Instagram accounts, but top sponsorship dollars go for posts published across multiple social networks. A ranking by Zefr showed that the top celebrities on Instagram include Selena Gomez, Kendall Jenner, Taylor Swift, Kylie Jenner, and Leo Messi. While six-figure partnerships may be out of reach for small businesses, the influencer trend exists at all levels of social status.
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