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Branded Video Makes a Long Play – 16 Online Marketing Trends to Watch for in 2016

Over the past few years a move to social media has caused some brands to shorten video assets into lightweight chunks that can be viewed in a tween-sized attention span. However, it’s already becoming clear that brands that invest in extended-length videos, or even short films, enjoy added rewards for the extra production value. Moët & Chandon, JetBlue, Johnnie Walker, Canada Goose, American Girl, and Lagavulin all released long-form video content in Q4 of last year, aiming to provide audiences with quality content that could captivate even fickle online viewers.

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