Adapting to Ad Blockers – Online Marketing Trends to Watch for in 2016
With Apple’s release of iOS 9 in 2015, marketers went into a frenzy over the introduction of content blockers for Safari. This euphemistic ad blocker underscored what has been a growing pattern: Nearly 200 million people worldwide use ad blockers when they surf the web. What this indicates is a need for marketers in 2016 to think about how they will adapt to ad blocking technology, likely incorporating native advertising and partnership strategies to supplement typical search and display tactics.
Source By : http://www.shutterstock.com/