Adapting to Ad Blockers – Online Marketing Trends to Watch for in 2016

With Apple’s release of iOS 9 in 2015, marketers went into a frenzy over the introduction of content blockers for Safari. This euphemistic ad blocker underscored what has been a growing pattern: Nearly 200 million people worldwide use ad blockers when they surf the web. What this indicates is a need for marketers in 2016 to think about how they will adapt to ad blocking technology, likely incorporating native advertising and partnership strategies to supplement typical search and display tactics.

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