Acing the Marketing Test – Online Marketing Trends to Watch for in 2016
The overwhelming accessibility of data has empowered marketers to better understand user sentiment and behavior online. Current marketing testing best practices go as far as A/B test strategies, or perhaps even multivariate testing for larger sites. But in the next year, testing capabilities will expand in both breadth and depth, enabling marketers to test at a more individual level the entire way through the funnel. This personalized testing will unlock marketing efficiencies, and improve user experiences as they interact with a brand across channels.
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